50m views, YouTube ‘best ad’ April 2017
3x Cannes-winning award entry
A social experiment to prove that, no matter our differences, we can all find common ground.
Role Writer, Creative Director
For Heineken UK
Date February 2017
Type Globally-Awarded campaign. Heineken UK’s most effective piece of work, ever. 50m+ views, 14.8m+ organic, YouTube Effectiveness Award-winner.