50m views, YouTube ‘best ad’ April 2017

3x Cannes-winning award entry

Worlds Apart

A social experiment to prove that, no matter our differences, we can all find common ground.

Role
Writer, Creative Director
For
Heineken UK
Date
February 2017
Type
Globally-Awarded campaign. Heineken UK’s most effective piece of work, ever. 50m+ views, 14.8m+ organic, YouTube Effectiveness Award-winner.